The News of the World Phone Hacking Scandal

The News of the World Phone Hacking Scandal from Business Ethics and CSR Point of View Date: 21 June 2012 Executive Summary The focus of the project you’re about to read is on the recently phone hacking scandal of famous UK News agency, – The News of The World. The report include a brief explanation of what has happened based on pre-selected online articles, analysis of the scandal from Business Ethics point of view by using various CSR theories discussed during the CSR course in period four and provides conclusion and recommendations on what could have been done.The research is built on identification of the moral problem identification, analysis of the scandal, optional actions which could have been taken to avoid the situation, evaluation of the scandal from business ethics perspective by using business ethics theories. To make sure that the scandal is analyzed realistically the report covers different stakeholder perspectives. Nonetheless, the report addresses one o f the most important scandals of the news industry and aims to handle the issues from Business Ethics and CSR point of view.Contents Introduction3 The News of the World and Phone hacking Scandal background4 1. What the dilemma is about5 2. Stakeholder Analysis6 2. 1. Who acted and who had to act? 6 2. 2. Stakeholder and their interests/actions7 2. 3. Moral values9 3. Theoretical analysis10 3. 2. Sustainability10 3. 3. Ethical Value Judgment11 3. 4. Virtue Ethics (Phone Hacking)12 3. 5. Utilitarianism: Consequentialist approach13 3. 6. Universalism: Deontological approach14 4. Conclusion and recommendations15 Bibliography16 IntroductionThe scandal analyzed within this report is one of the most discussed and complicated scandals the news world has ever faced. In order to be able to realistically present company and adequately evaluate this whistle blowing journalistic research which revealed the greatest journalistic scandal ever the following criterion were used: * Business Aspect of the scandal * Moral aspect of the issue and public reaction * Political aspect of the problem * Ethical theoretical relevancy * Social elements of the scandalAll the gathered data is analyzed according to the theoretical knowledge gained during the course. Company Mission Statement: †Our practice is the fearless advocacy of truth. [We] will seek for the patronage of no party †¦will conceal neither the merits nor the faults of any party, but†¦ will aim alone at doing good service to old England by maintaining her glory and security, the prosperity of all classes of the people. † (Hinton. (2011). After 168 years, what changed?. Available: http://hintonandco. com/tag/mission-statement/. Last accessed 14 June 2012. This in itself is a very powerful mission statement which was left as an inheritance from the company’s founding fathers. After 168 years they first have been in business, the staff were empowered by these powerful words. The culture that was ini tially â€Å"advocated for truth† was left to run uncontrolled even if it was for the cost of breaking the law. The News of the World and Phone hacking Scandal background For the first time being published in 1843 the News of the World was one of the most read Newspaper in the United Kingdom, until 2011.During the period of its publication it was the biggest selling English language newspaper not only in the UK but also globally. The company initially was established by John Browne Bell in 1843 and later was sold to Lascelles Carr in 1891 and last was bought by News Corporation in 1969. News of the World was the Sunday sister paper of The Sun. The newspaper main focus was on its specialty on celebrity-based scoops and populist news. Its â€Å"extraordinary† scandal news earned the company various names, including but not limited to famous News of the Screws and Screws of the World slogan. UK: BBC. (2011). News of the World to close amid hacking scandal. Available: www. bbc. co. uk/news/uk-14070733. Last accessed 14 June 2012. ) The company was famous for exposing celebrities as drug users, sexual peccadilloes, or criminals, setting up insiders and journalists in disguise to provide either video or photographic evidence, and phone hacking which became obvious in 2011. With its paparazzi style and delivering personalized news, the paper was selling over 2 million copies on weekly basis up until 2010.Though the phone hacking allegations started back in 2006, accusations reached to its top level on the 4th of July 2011, when it was revealed that the newspaper staff had intercepted and deleted the voicemail of missing British teenager Milly Dowler, who was later found murdered. As a result of the intense allegations News International announced the closure of the newspaper on July the 7th 2011. However the scandal did not just end there by closing the company, it got deepened as the investigations got intensive.The most horrible news was that the comp any had hacked the phones of the British service personnel killed in action, their families, people who died during 9/11 and their families. However ethical dilemmas do not just end by the phone hacking scandal, but also secondary dilemma starts with the speech of the owner of the News Corp. Richard Murdoch’s announcement on February the 17th 2012 in London that they were soon to launch a Sunday edition of The Sun as a successor to the News of the World and they were planning to employ a number of former News of the World journalists. . What the dilemma is about When the investigations initially started in 2005 it was concluded that the company’s phone hackings were only limited to celebrities, politicians and a few members of the British Royal Family. However when it was revealed in July 2011, that the phones of the murdered schoolgirl Milly Dowler’s , relatives of deceased military members, victims of the 7/7 London bombings and some of the 9/11 victims were a lso accessed. As a result of those unethical actions a public outcry against News Corporation and owner Rupert Murdoch culminated. (UK: BBC. 2011). News of the World to close amid hacking scandal. Available: www. bbc. co. uk/news/uk-14070733. Last accessed 14 June 2012. ) Even though the public relatively calmed down after the company was closed, the anti-Murdoch and anti-News Corp. protests culminated once again after the owner of the company announced that they are planning to start a new newspaper agency by hiring the same staff under different name. 1. Stakeholder Analysis 2. 1. Who acted and who had to act? Phone hacking scandal covered multi level stakeholders. The following were the major stakeholders:In this case the main responsible stakeholders were the News Corp Management, Richard Murdoch; – the owner of the company and the British Government/monitoring institutions within the government. These stakeholders were legally responsible for making it sure that the news paper was operating within the legal borders. Once the company was suspected for its fraud activities the governmental institutions did their job by starting an investigation on the newspaper’s operations. However these institutions did fail to monitor the newspaper activities prior to the scandal.Both the News Corp. and the owner of the company, Richard Murdoch claimed not to be knowledgeable of those hacking activities, however they did apologize those harmed as a result of hacking activities and subsequently shut the company down. Meanwhile, the holding company did fail their promises when they announced about their plans of re-starting the newspaper’s successor under different name. 2. 2. Stakeholder and their interests/actions The stakeholders given in the stakeholder map can be divided into two: * Internal * ExternalThe following could be classified as internal stakeholders: 1. The News of the World: It was in the newspapers objective to deliver interesting news at on weekly basis. The company was profit oriented and would do almost everything to achieve its targets. They also had the campaign to expose pedophiles rings rather hollow. That was a dangerous path to go on: we could imagine them asking the question, ‘Will this sell us lots of copies? ’, and if the answer is ‘Yes’, they would do it, no matter if it’s illegal, immoral or indefensible.The culture that was initially â€Å"advocated for truth† was left to run uncontrolled even if it was for the cost of breaking the law. 2. The NotW management: The management had the responsibility to make strategic decisions to run the company profitably. It was in their interest to give the staff as much independence as possible to bring the most sensational news in the news industry. However it was also their responsibility to make sure that the staff’s actions were within the legal boundaries. 3. The staff/journalists: The employees’ main duti es were delivering the news that no other paper delivered.However it was morally their responsibility to act responsibly. 4. Richard Murdoch: It was in his focus that the company was profitable. It was also him as primary responsible person when the company was subject to investigations. He was the one apologizing in public on behalf of the newspaper, which created a good image of the company in short term. However, his announcement about new company being launched again put the News Corp. as holding company in the frontline subject to criticisms. 5. The NOTW shareholders: This group of the stakeholders was the people who invested in the NOTW.It was in their interest that the company was profitable and was running that way continuously. It was definitely out of their focus that the company was engaged such harmful activities. The external stakeholders: 1. The UK government/regulatory institutions: It was government’s/regulatory institutions duty to check the activities of the newspaper and act upon necessity. 2. David Cameroon: The prime minister was criticized for his former director of communications Andy Coulson was an ex-editor of News of the World at the time much of the phone hacking occurred. (Luke Buckmaster and Amber Jamieson. 2011). ‘Hacked to death’: Murdoch kills NotW. Available: http://www. crikey. com. au/2011/07/08/the-latest-24-hours-of-the-NotW-phone-hacking-scandal/. Last accessed 14 June 2012. ) 3. Victims: The victims who were alive or the relatives of the victims were interested in NotW management’s apalogizes. 4. New industry: The industry got harmed by one representative’s action, and the eyes turned towards other news agencies asking one question â€Å"Are they also using same or similar method? † 5. The community: The majority was interested in NotW to apologize and even shut down.However there were small group of people who could potentially be against these and these people were majorly the No tW employees or their relatives. In addition, the community was the main reason why the company did those actions as the demand was very high for such news. The dilemma in the case which makes the stakeholder interests collide: * The NotW company interests for higher profitability * The NotW management objective to bring news at any cost * Possible corruption within the government * High level of public demand for scandal newsSumming it up, there are over 10 major stakeholders being divided into two parts, internal and external stakeholders. However the most interesting part is that some of the stakeholders have mixed interests. For instance, the government who used the information provided by the newspaper, used and sought more news without checking the source of the news and later on accusing the NotW for fraud. In addition, the community who which was the main drive for the hacking due to the demand also had mixed interest levels. 2. 3. Moral values The question â€Å"What is Mo ral† in itself is debatable.However one can accept that moral values are values shared by the majority. If there would not have been any value in common in the community, it would be impossible or extremely hard to decide on what is moral. In fact, one can see that some values are shared with higher acceptance late than others. The phone hacking scandal covers various moral values’ elements: * Responsibility * Accountability * Cooperation * Honesty * Commitment * Integrity * Equality The actions taken by all the stakeholders must meet at least one of the above given elements in order to be considered moral. 2. Theoretical analysis . 1. Carroll’s Pyramid Based on Carroll’s pyramid a company has four levels of responsibility which are Economic, Legal, Ethical and Philanthropic responsibilities. Analyzing the NotW’s overall operational structure we can conclude that their major focus was on Economic responsibility, making more profit in shortest time p ossible. Their mission statement did touch Legal and Ethical responsibilities as well, however it was not very much clear what their major Ethical responsibilities were. They tried to create ethically responsible image of the company by donating money and hosting charity events.However this in itself was not enough. One can conclude that NotW was settled at the base line of the Carroll’s pyramid. 3. 4. Sustainability Evaluating the NotW from sustainability curves point of view one can spot the target of the management. 1- Ethical Responsibility: The company website and their PR representatives always mentioned that their mission is to bring reliable and honest news. While they were often giving large money donations for good cause. However for the concept of the Phone Hacking Scandal, we can say that one action overcame all the â€Å"Ethical† actions of the company. – Economic Responsibility: This was the main responsibility of the company as they were the large st selling English Language newspaper of the world. 3- Legal Responsibility: The company and the staff were held legally responsible for their actions however the management did not act legally responsible prior to the scandal outbreak. Summing it up we can conclude that the company did not meet all the sustainability elements and lacked sound CSR policy. 3. 5. Ethical Value Judgment We inherit ethical standards suiting our community the most.As people, the companies are as well judged upon firm views about right and wrong. Some of those ethical views are so strong that, shaking them will shake the whole fundamentals. Reliability and trust are those of major elements in these ethical standards that any news company would be judged upon. Looking at the NotW, we can confirm that, the company not only ignored the prevailing norms of the industry but also shook the fundaments of the ethical expectations from a news agency. (James Griffin (2006). Value Judgment Improving Our Ethical Beli eves. 2nd ed.New York, the USA: Oxford University Press. p 60- 98. ) However finally the management took the right psychological decision by stopping the company operations. NotW NotW Phone Hacking Scandal Prevailing norms of News industry Value judgments and perceptions of the audiance ETHICAL? 3. 6. Virtue Ethics (Phone Hacking) â€Å"Virtue ethics† is shortly the development of a person or a company into an ethically responsible one to lead ethical and responsible life/operations. To achieve that level it is important to develop responsible character traits which are called virtues.In Phone Hacking Scandal both the government and the management had to determine specific virtues and play the role of Virtue Ethics Agent. Based on virtue ethics, to determine whether an action is morally acceptable, the action must be chosen responsibly making the virtue equal to responsibility. In most of the case the agent must choose the virtue on the victim and help them. We could see that the British Government acted virtuously and increased the investigation on the hacking scandal, which eventually lead to the end of the NotW.This is mostly due to the fact that NotW as a company lacked major news agency virtues which are being trustworthy, reliable, and honest and one can conclude that the government played an important virtue agent role. 3. 7. Utilitarianism: Consequentialist approach According to the consequentialists it is morally right to do anything if it results in the greatest amount of good for the greatest amount of people. However the main issue becomes the consequence of the theory which would allow any action to take place under the name of a good cause. Even actions hat would be considered as â€Å"morally wrong† can be accepted within this theory. However according to the utilitarianism, the NotW has created more harm in the community than benefit by hacking people’s private voice mails and, for this reason they are considered to be guil ty for taking morally wrong actions. Looking at from different perspective, if the scandal was not found out, and people enjoyed reading the hacked news, one could say that as long as nobody finds it out, everybody is happy, the consequence is good. Happy & satisfied customer, revenue generating company, taxes received at the government, positive consequence.Once again it is confirmed that this theory can not clearly formulate satisfactory rules for decision making and can easily breach justice/legislation. For the above given reason, one could conclude that the Utilitarianism is not the best way of assessing an action by means of morality. 3. 8. Universalism: Deontological approach Kant's deontological ethics theory is based on Deon – duty. If the scandal is approached from Kant's categorical imperative principle point of view, we can conclude that it is the duty of any News Agency to deliver the news to its customers within the given standards without violating the otherâ⠂¬â„¢s private lives.Since this theory is built on the actions that lead to the outcome, then we can conclude that it was not only the NotW but also the regulatory institutions who acted immoral by not monitoring the NotW properly and providing the ground for the company to take such actions. 3. Conclusion and recommendations Failing almost every Ethical Theory, not having sound CSR system, being majorly financials’ oriented firm, the News of the World’s Phone Hacking activities were completely against not only the British Business ethical standards but also the international ethical standards.The NotW management had various mistakes, including but not limited to giving power to their staff without monitoring them on according to the standards. Which consequently lead for the largest scandal of the news industry. However, the management did take the right step by announcing the NotW closed which created a caring image in the community, and saved the holding News Corp. company. Meanwhile, Mr. Murdoch’s announcement of News Corp. launching a new successor of the NotW created more aggression within the public. The following would be final recommendations for the News Corp. s the NotW is no longer exists: 1- Give your staff power, but do not let the aggression take their power over 2- Corporate Social Responsibility is not donations, but acting. After such incident, the management should start different volunteer activities not only in the UK but also the other parts of the globe. 3- Define a sound CSR policy covering both your internal and external activities 4- Add learning objectives which you have acquired and which you are missing from your mal-management to your website to let your customers understand that you are aware of your mistake and have learnt from it. – Do not hide your history 6- Engage with your customers via different tools, including but not limited to Social Media means and ask for their opinions where they would li ke to see you as a company. 7- Make sure that you have decent reporting system set, and are on track of every single development within the company. Realizing the above given recommendations, the News Corp. will slowly, however soundly be restoring the customer confidence and rise back to their previous levels once again. Bibliography * http://www. bbc. co. uk/news/uk-14070733 * http://www. crikey. com. u/2011/07/08/the-latest-24-hours-of-the-NotW-phone-hacking-scandal/. * http://www. csrquest. net/default. aspx? articleID=12770&heading= * http://www. ec. europa. eu/enterprise/policies/sustainable-business/corporate-social-responsibility/reporting-disclosure/swedish-presidency/files/media-csr/corporate_responsibilty_and_the_media,_david_grayson_en. pdf * http://www. goodcorporation. com/documents/Corporatesocialresponsibilitymorethanaluxury. pdf * http://www. guardian. co. uk/news/blog/2011/jul/11/news-world-hacking-scandal-live * http://www. guardian. co. uk/sustainable-business/bl og/csr-now-hacking-scandal *

Henry Fayol Theory of Management Essay

DEFINITION OF PUBLIC SPHERE THEORY In rhetoric, the places were citizens exchange ideas, information, attitude and opinions. The concept of Habermas public sphere is a metaphorical term used to describe the virtual space where people can interact through the world wide web, for instance is not actually a web, cyberspace is not a space, and so with the public sphere. It’s the virtual space where the citizens of a country exchange ideas and discuss issues in order to reach agreement about ‘matters of general interest’(Jurgen, Habermas 1997:105) HISTORY OF JURGEN HABERMAS Jurgen Habermas was born in Dusseldorf, Garmany in 1929, he had served in the Hilter youth and had been sent to them. The western front during the final months of the war.  Habermas entrance onto the intellectual scence began in 1950s with an influential critique of Martin Heideggers philosophy.  He studied philosophy at universities of Gottingen and Bonn, which he followed with studies in philosophy and sociology at the institute of social research under Maz Horkheimer and Theoder Adono. In the 1960s and 70s he target at the university of Heidelberg and Frankfurt am main. He then  accepted a directorship at the Max Pianck institution in stamberg in 1971. In 1980 he won prize and two years later he took a professorship at the university of Frankfurt, remaining there until his retirement in 1994. Habermas on the public sphere, he means first at al a dominant of our social life in which something coming out in which public opinion can be formed. The right is guaranteed to all citizen. A position of the public sphere comes in being in every conversation in which private individuals assemble to form a public body. Citizens behave as a public body when they confer in an unrestricted fashion †¦ i.e, with the guarantee of freedom of assembly and association and the freedom to express and publish their opinions†¦ about matters of general interest. The contemporary publics sphere is characterized according to Habermas. By the weathering of its critical roles and capacities. In the past publicity was used to subject people or the present political decisions to the public. Today the public sphere is recruited for the use of hidden policies by interest groups. For Habermas, the principles of the public sphere are weakening in the 20th century. The public is no longer made out of masses of individuals but of organized people that institutionally exerting their influence on the public sphere and debate. Habermas introduces the concepts of â€Å"communicative power† as the key normative resources for countering the norn-free steering media of money and administrative power. Linking †˜communication’ with ‘power’ already suggests a mix of the normative resources of communicative action with the impersonal force of power. Is such a conceptual mix stable? As the source for democratic legitimation of the use of state power, communicative power is a central notion in Habermas’s democratic theory. Although, in the medium of in restricted communication†¦ new problem situation can be perceived more sensitively, discourses aimed at achieving self-understanding can be conducted more widely and expressively, collective identities and need interpretations can be articulated with fewer compulsions then is the case in procedurally regulated public sphere. HOW HABERMAS ANALYSIS PUBLIC COMMUNICATION Habermas analysis public communication in medieval times there existed no separation or distinction between private and public sphere, dure to the class pyramid of the feudal system. This system for Habermas positioned greater power at every level and to this day conventions regarding the ruler persisted, with political authority retained by the highest level. Rulers saw the state and not as representatives of the state – meaning that they represent their power to the people and not for the people. According to Habermas, by the late 18th century feudal institutions were finally disappearing along with church’s rule, making way to public power which was given autonomy. Rulers become public entities and professionalism bore the first signs of the bourgeois which become autonomous in relation to the government. Representational publicity was pushed over by a public force that formed around national and territorial sentiment and individual struggling with public power found themselves outside its collective power. The term â€Å"public† did not refer to the representation of a man with authority, but rather became the legitimate power of exercising power. The public sphere, according to Habermas, was the final stage of these developments. HOW IMPORTANT HARBERMAS THEORY Solutions can be raised and tested for potential objections without the pressure to put ‘opinion’ immediately in practice. Uncoupling communicated opinions from concrete practical obligations tends to have an intellectualizing effect. Furthermore, a great deal of political communication that does not immediately call for political action is certainly crucial to the political discourse a robust, democratic society. Free sphere plays an essential role in the political process as a cooperative search for truth. We should not be misled into thinking that the public sphere amounts to nothing more than a public arena in which people talk about politics. Nor does the public sphere have merely instrumental value for bringing ‘relevant information’ into political process. The public sphere is a normative  concept that plays a key role in the process that culminates in legitimate political decisions. According to Habermas, institutionalized democratic lawmaking and judicial review alone are insufficient to confer democratic legitimacy. Alone with legislative decisions, judicial and administrative decision are only ensured legitimacy through the normative reasons generated by an un-subverted public sphere. Otherwise, political decisions are dedicated by the power struggles within the political system and not by citizens themselves who, as the addresses of the law, are the ones affected. Without robust political public sphere, there is little check on the administrative power that dictates the flow of communication and power within the political system and the citizenry. Thus, the public sphere theory is more inanely an arena for talking politics. It is the primary site for detecting problems, for generating radical democratic infuses, and for the deliberation of citizens, all of which are necessary for democratic legitimacy. In the following, I distinguish the important normative aspects of the informal public sphere theory. 1. Its communicative and organizational structure 2. The capacities required to meet its deliberate role within a deliberative politics and 3. The qualified out comes or effects generated by the public sphere. This last aspect will lead into the discussion of crucial role of communicative power.

Managers in the future Essay

I believe that planning will always be important to a manager. If the importance were to become more or less important, I would say that it is going to become more important. Planning is when an organization defines their goals, establishes strategies for achieving those goals, and developing plans to integrate and coordinate work activities (Robbins & Coulter, 2014). Planning is always needed because of the way things are constantly changing. An organization isn’t necessarily always changing, but the world is and then can affect an organization, so a company better be prepared. In the textbook, it says that managers should plan to provide direction, reduce uncertainty, minimizes waste and redundancy, and establishes the goals or standards used in controlling. This is extremely important in the planning process because it can help an organization in being successful. Providing directions in the planning process is very important because it helps build the foundation of how things will be done. Without directions, an organization would be a disaster because everyone would want to do things their own way causing confusion if people had to work together because there would be completely different methods. To me, providing directions is related to reducing the uncertainty in an organization. If there were uncertainties going on within the organization, then things probably would not happen due to confusion. Costs would be so high if planning wasn’t done to minimize waste and redundancy. If there is not a plan prepared on who was to do what, then an organization would be producing multiples of products causing the price spent on production and materials to be doubled. In plans, you want to have goals prepared. This gives people incentives to want to achieve a goal to succeed and possible advance in time. Standards are good to have so workers know what is expected of them. I have worked at a retirement for the last 5 years and an example of when my  managers use planning is when an expected storm is coming. The managers need to have a plan of what to do in case of a problem, such as a power outage. If there was no plan planned for a disaster like that, there would be serious issues do to the residents needing oxygen or motorized wheelchairs that need to be charged by a power source. This is a perfect example, in my opinion, of when planning really matters. References 1. Robbins, Stephen P., and Mary K. Coulter. â€Å"Chapter 4.† Management. 12th ed. Boston: Pearson, 2014. 220-225. Print.

The Main Sources of Law in England Today and the Role of Judges Essay

The Main Sources of Law in England Today and the Role of Judges - Essay Example The Human Rights Act of 1998 enables all the UK courts to guard the rights identified in the ECHR (Alisdair 2007, p. 20). The English law is based on three pillars; parliamentary sovereignty, the rule of law, and separation of powers. Parliamentary sovereignty refers to the supremacy of the United Kingdom Parliament in legislative matters. The principal source of UK law is the UK Parliament. Separation of powers means there is the existence of some degree of independence in the running the different roles of government. Conventionally, these roles are the executive, legislative, and the judicial functions of government (John 2011, p. 145). The rule of law calls for equality of all before the law. The rule of law encompasses basic liberties including freedom from arbitrary laws and arbitrary powers (Alisdair 2007, p. 21). Statutes Statutes are laws, which are made by parliament. The House of Lords, House of Commons, and Monarch are responsible for making legislation. Legislation begin s with a Bill, and there are three types of bills; public bills, private bills, private members’ bills. Public Bills are introduced by the government on public policy matters that affect the entire country. Local governments or large public companies introduce Private Bills. Private Members’ Bills are introduced by the Members of Parliament who are not Government Ministers or Lords (John 2011, p. 147). The Legislative Process Bills may be initiated into either House of Lords (except Finance Bills, which start in the House of Commons) or the House of Commons. A Bill follows several stages; First Reading, the title of the Bill and the main objectives are read out. Second Reading; the Bill is fully read. The main debate takes place concerning any contentious issues; amendments can be made at this stage. Joint Select Committee on Human Rights reports any occurrence of Human Rights issues. After the debates, the House votes whether to proceed or not. Committee Stage; at thi s stage the Committee scrutinize each and every clause of the Bill. The Committee Stage is an exercise of eliminating any drafting errors. Amendments of the Bill may be proposed by the Committee. Report Stage; the committee files its findings to the House of origin. The proposed modifications are then debated, and the members vote for or against the amendments (John 2011, p. 149). Third Reading; The Bill is fully read, and at this stage, a debate will be there if at least six MPs request it. The MPs will vote whether the Bill should continue or not. If a Bill successfully passes all the stages, it then continues to the alternative Chamber. Any modifications made in the alternative House should be submitted back to the House of origin to assent to the amendments; this in known as Ping Pong. Once a Bill successfully passes through both houses, it then goes to Royal Assent. This entails a formal process whereby the Queen assents the Bill, and it officially becomes a statute. The newly generated statute contains a date of implementation shortly following the Royal Assent. Delegated legislation is made under the power of the Act of Parliament. The Act gives an institution or a person authority to make the detail of the law on behalf of the Parliament (John 2011, p. 150). The following are the advantages and disadvantages of Statute Law as demonstrated by John (2011, p. 152). Advantages Parliaments are elected since they have policies citizens want. This means that their laws

Aristotle and Human Nature Essay Example | Topics and Well Written Essays - 1500 words

Aristotle and Human Nature - Essay Example Plato (427-347 BCE) and Aristotle (384-322 BCE) both, defined society in holistic terms and regarded it as an organism in which the constituent parts were necessarily related to the whole. Plato, in particular, laid special emphasis on the unity of the social organism, each individual part clearly defined in terms of its subordination to the whole. Society to Aristotle on the other hand, was a differentiated structure formed of separate elements which, while contributing to the whole, retained their separate entities. To Plato, society was a unified system structured around the division of labour and social inequality. "Social health or social order was the product of 'wise legislation' in which the interests of the whole exerted priority over those of the individual parts." (Smith, Page: 15) On the other hand Aristotle's idea of society was anti-atomistic. The complex and differentiated structure of the social whole was made up of groups and not individuals. The foundations of it lay in human nature; that man was by nature social and political and therefore desired to live with others in communities. Therefore, according to Aristotle, the lives of individuals were invariably linked with each other in a social context. He agrees with Plato that a life of virtue is not only rewarding for the person who is virtuous but also good for the community in which he belongs. He also agrees that the highest form of human existence is that in which man is able to exercise his rational faculties to its fullest. He expounded his theories on moral conduct and human nature in several efforts like Eudemian Ethics and Magna Moralia, but the most complete work which survives to our days is the Nicomachean Ethics. In Nicomachean Ethics, he discusses in length about man's natural desire to a chieve happiness. He then discusses what this happiness means and described human volition and moral deliberation. He described the three different kinds of friendship and the value of each. He then defended his conception of an ideal life which consisted of intellectual pursuit. In his views he agrees with Plato that a life of virtue is not only rewarding for the virtuous but is also beneficial for the society in which the individual belongs. He is also in agreement with Plato when he says that the highest form of human existence is one in which man exercises his rational and mental faculties to their fullest. Both Plato's and Aristotle's philosophies are anti-Sophist. They both attempt to draw a theory of what is the essence of a good life and their theories are based on the foundations of their knowledge about the stable nature of reality. But there the similarities end. "Whereas Plato is a rationalist viewing our knowledge of reality as derived from intuitive reason, and an idea list locating ultimate reality in an eternal, immutable world of Ideas, Aristotle is an empiricist, anchoring all knowledge of reality in perpetual experience, and a realist, identifying reality with the concrete spatio-temporal objects of this world." (Pomerleau, 1997) The central discussion of Nicomachean Ethics, revolves around moral responsibilities of individuals, virtues and vices, and how to achieve happiness in life. The central issue is what it takes for a person to be a good individual. It

Sustainable MARKETING campaign for Virginia Community Capital Inc Essay

Sustainable MARKETING campaign for Virginia Community Capital Inc - Essay Example More than the investments and the banking solution provided by the multi-million dollar enterprise, the services of the entity are directed to produce a positive impact on the community. The housing loans and investment solutions provided by Virginia Community capital Inc. for the housing and infrastructure development projects in the economy are aimed at benefit the economically weaker section of the community. The housing projects are also funded by the company in the geographically backward areas of the community. VCC was founded in 1995 and operated in micro lending projects in 3 countries till 2005. The organization transformed into a large multimillion dollar community development financial institution with its equity base rising to 17 million dollar. The capital base of the entity grew from 15 million dollar in 2005 to 19 million dollars in 2007 (Virginia Community Capital, 2013, p.1). The asset base grew to 28.3 million dollars by 2007. VCC has been involved in 23 housing pro jects aimed at community development in Virginia. The activities of VCC have created 623 housing facilities that are affordable to the economically weaker sections of the community. ... The company could plan to undertake activities of sustainable marketing campaign for delivering regulated community development financial services to this new market that has not been done earlier. The target market of Southside where VCC has planned to deliver funding solutions through savings programs and advisory services which had no or limited market penetration in the earlier stages have been shown in the map as given below (Virginia Community Capital, 2013, p.1). The Southside is the one of the vast regions of Virginia in which the Virginia Community Capital Inc. has provided investment solutions to the enterprises for carrying out economic housing development projects in order to create affordable housing facilities and increase the scope of employment in the region. The rationale behind choosing the customers of this market is to narrow the economic gap by increasing the purchasing power of the people through services like savings program, advisory services for fund investme nt in housing projects, etc. The savings programs would allow the economically downward sections of the communities of Southside to be able to purchase accommodation facilities that are already available at affordable prices in the economic housing development projects. Thus VCC would be able to play a crucial role in the stimulating the demand for the housing and facilities that are already available from the housing development projects. VCC: marketing campaign and its goals The three areas of interest for VCC in the marketing campaign are the people of the community, the planet or the communities in which VCC has the objective to achieve sustainable economic development through funding of housing projects

English language learners lesson Essay Example | Topics and Well Written Essays - 1500 words

English language learners lesson - Essay Example It must be remembered that the aim of this process is to let the student express herself through the effective use of English. Anticipatory Set: It is anticipated that through this lesson, the teacher would be able to set the right mood for learning between her and the student. Through letting her speak for thirty minutes, it is rather expected that she [the student] would already have better chances of being at ease in class thus be able to set the kind of attitude that she needs to apply to learn more from the upcoming three and half hours ahead. Teaching: As noted earlier, this lesson is based upon the need of making the student speak for better evaluation on the part of the teacher. Considerably, it is through this process that the speaking approaches used by the student cold be carefully examined by the teacher as to which parts of speaking should she be assisted on. Guided Practice/ Monitoring: Through inquiring questions, the student would have a better chance following a specified pattern of discussion about her self and interests that had been further set by the teacher. Independent Practice: it shall be encouraged that the student handle a casual conversation with her peers as w... Guided Practice/ Monitoring: Through inquiring questions, the student would have a better chance following a specified pattern of discussion about her self and interests that had been further set by the teacher. Closure: To finish this phase of the lesson the teacher shall give an introduction to the second phase of the first lesson. Independent Practice: it shall be encouraged that the student handle a casual conversation with her peers as well. It might not be easy, but she should also be motivated to use the English language while she creates her own ideas during a conversational practice with her friends. Lesson 1:Part B Duration: 20-30 Minutes "Knowing the Teacher and Creating A Connection" Objective: the second phase shall allow the teacher to help his/her student know more about the personality of the individual that is sitting in front of her. This phase shall open the chance for the student to ask anything to the teacher hat she might be interested about. This phase shall set the mood of the student towards her instructor and towards the lesson later on. Standards: Let the student ask. If the student's role was to speak during the first phase of the first lesson, she is now encouraged to ask. This shall help her be more inquisitive in using the English language for beneficial and causal enquiry. Anticipatory Set: once this phase is applied, it is expected that the student would have better chances of making a great connection about her interests and the interests of her teacher giving her a better mood for the next lessons ahead. Teaching: Answering queries effectively and efficiently for the knowledge of the student is essential in this lessons so as to let the teacher set a pattern of answering

Fallacies Composition and Division Essay Example | Topics and Well Written Essays - 500 words

Fallacies Composition and Division - Essay Example Hence, fallacious arguments are not always true and should be taken with a pinch of salt. A fallacious argument follows certain reasons that might be considered as logical to come to a conclusion in one’s favor. The pattern of reasoning in fallacy is based on criteria that is confined to promote the interests of the person and primarily relates to the expected conclusions or to conclude the argument as the wishes of the person. The person may follow any of the following set of reasons: Cite an authority to prove one’s point; quote categorized statistics; refer to one’s personal experience; and use analogies. Interestingly, while the person may consider the arguments as logical, the very pattern of reasoning makes it highly illogical because they lack the basic principles of universal validation processes. The most common fallacious argument that is prevalent in the society is that of Post Hoc Ergo Propter Hoc version of fallacy. These arguments base their reasoning on the events that has led to certain conclusion. The cause and effect theory is generally applied to prove one’s point of view. In the above example, the cause is false because merely pointing out that John and family had become sick due to vegetarian diet is inadequate for concluding that vegetarian diet is bad. There might have been a number of things that could have made them sick. There could have been many reasons like inadequate clothing, irregular eating habit, weak immunity system or even the fact that they might have been extremely tired and overworked, that could be responsible for their being sick. The conclusion is based on some previous event that is not substantial enough to warrant such conclusion. Hence it can be safely stated that the person has used the fallacious statement to prove his point. It cannot be accepted as a logical argument which will be universally

Evidence from Privatization Essay Example | Topics and Well Written Essays - 1000 words

Evidence from Privatization - Essay Example However, due to limited budgets, governments have been unable to develop all part of the economy equally. Further problems like inadequate use of knowledge, experience and specialization in the management of the various sectors occur and citizens may not receive goods and services from the public enterprises effectively. Lack of competition in the public sector contributes a great deal in the inefficiencies, corruption and lack of motivation in public enterprises (Khan et al., 2012). The main reason governments have opted for privatization is the belief that private firms can make a more efficient and effective use of available resources than governments and at the same time profit the government from the higher revenues privatisation creates. It is also believed that privatisation may result to increased efficiency productivity and liquidity in the financial markets but on the other hand, lead to unemployment and dependency on foreign capital from multinational companies hence decli ne in a nation’s wealth and social welfare (Han, 2012). Full privatisation may have occurred especially in the services sector but it is generally not ideal for governments to conduct a full privatisation. Where natural resources and sensitive goods and or services for instance nuclear energy, partial privatisation is preferred. In this case, the government gives part of the ownership to a private firm, so that it can still have active control in the operations. Privatisation can take place either through share issue privatisation (SIP) which involves selling shares on the stock market or selling the whole firm or part of it to a strategic buyer by auction, asset sale, voucher privatisation or shares of ownership distributed to all citizens (at a low fee or even for free). SIP is the most common and it extends the domestic capital markets and increases the investment opportunities which in turn will stimulate economic growth though some risk is involved. Finding enough buyers could be a problem and as a result the prices drop and the capital gains become insignificant, in turn the transaction costs become high. Asset sale privatisation is common in developing countries. Voucher privatisation was common in the former socialist economies during the transition process. Asset sale and share privatisation are usually beneficial to the government as bidders normally compete and hence offer a high price which makes more money for the government (Walailuck and Christian-Oliver, 2011). Evaluation of privatisation should be from a point of view of the society’s well-being, not from the profit maximisation of the firms. The welfare of the people and the country in general and the state of its economy should be continually improved. There is a general view that all government involvement in the market represents some restrictions to business liberty so it has become intrinsically detrimental. Privatisation is a form of withdrawal of government involvement in business. Since 1980, many European countries have launched privatisation programs with the Great Britain being referred to as the origin of modern privatisation (Ioannis, 2012). Privatisation leads to enhanced economic performance.  

Linking pay to employee performance ( related pay performance ) Assignment

Linking pay to employee performance ( related pay performance ) - Assignment Example For the government, pay levels have an impact on macro-economic factors, such as employment, inflation, purchasing power and socio-economic development.   Even though basic pay makes up a significant portion of the total compensation, the employer is also affected by the benefits offered to the employees, such as fringe benefits, cash and non- cash benefits. In the majority of developed countries and countries with high personal tax rates, the benefits component of executive compensation has been consistently increasing over the past few years (Silva, 1998).   Performance related pay (PRP) â€Å"links reward or salary progression to some form of performance rating. This could be part of a performance management or appraisal system, or it could be based on a separate appraisal of performance exclusively for pay purposes.† (Armstrong, 2001). PRP has assumed growing significance in the present times with more and more organisations adopting measures to motivate their workforce. The objective is to drive performance levels by linking employee rewards with organisational goals and objectives (CIPD, 2011).   Pay can have one or more objectives that can be categorised under four heads. The first objective is equity. This can be achieved through various means, such as adjusting income distribution in such a way to reduce the disparity in income levels; bringing the pay levels of the lowest paid employees on par with the rest of the organisation; safeguarding real wages, and ensuring uniform pay for work of equal value. Even differences in pay is made on the basis of skills or performance levels, it is connected to equity (Silva, 1998). The second objective of efficiency has a relationship with the first objective of equity. Efficiency objective comes into play when a part of the pay is linked to employee performance and contribution to the organisation. Macro-economic stability is the third

Research Paper Example | Topics and Well Written Essays - 1250 words - 2

Research Paper Example Likewise, information contained in â€Å"Today’s Job Seeker Report† published by Simply Hired (2012) revealed that from among the American job seekers surveyed, 70% revealed that they use mobile technology to search for job opportunities (Simply Hired, 2012, p. 5). Also, other relevant information disclosed was that 40% of companies rely on social networking sites, particularly Facebook, Twitter, LinkedIn, and even MySpace for recruitment purposes (Kwoh, 2012). A much higher rate of 60% in 2012, as compared to 54% in 2011 was actually reported by Simply Hired (2012) for job seekers to have resorted to social networks. Regardless of the accurate figure, it is evident that job seekers have significantly relied on social networking sites as potential sources of employment; and employers have likewise sought information from these sites to gain more information about prospective applicants and candidates. The currrent discourse hereby aims to present the benefits and costs of using social media during job search. The next section provides relevant and crucial statistical information that identifies the use of specifically identified social networking sites and the users that rely on these for employment. Subsequently, the benefits and disadvantages of using social media would be presented in detail prior to a recommendation and concluding portion. Statistics Use of Social Media in Job Search The information revealed by the Pew Research Center in 2012 has disclosed that the general profile and landscape of social networking site users fall under the following gender and age categories, shown as Table 1, below: Table 1: Profile and Landscape of Social Networking Site Users Social Networking Sites Percentage of Internet Users Demographic Profile Facebook 67% Women, 18 to 29 years old Twitter 16 African Americans, urban residents, 18-29 years old Pinterest 15 Women, white, under 50 years old Instagram 13 African Americans and Latinos, women, urban residen ts, 18 to 29 years old Tumblr 6 Adults 18 to 29 years old Source: Duggan & Brenner, 2013, p. 2 The percentage of internet users identified to be using social networking sites are shown below: Figure 1: Percent of Social Networking Site Users As noted above, both potential applicants and employers utilize these sites for employment purposes. Since Facebook leads in social networking site users, it was reported in the Huffington Post (2012) that â€Å"a survey commissioned by the online employment website CareerBuilder has found that 37 percent of hiring managers use social networking sites to research job applicants, with over 65 percent of that group using Facebook as their primary resource† (37 Percent Of Employers Use Facebook To Pre-Screen Applicants, New Study Says, 2012, par. 1). More interesting are the findings from a survey conducted by the Corporate Executive Board cited by Kwoh (2012) that provided explicit insights from the perspectives of employers which revealed that since employers are making their respective research on potential candidates for employment, those who apparently lie on their resume, provide fake references, and seek unrealistic salaries were found to be the top three pitfalls that should

Human Homeostasis Essay Example for Free

Human Homeostasis Essay What was the highest air temperature you had to deal with? 35degrees Celcius H. How did you respond to this temperature? Removed clothing, stopped exercising, and increased sweating. I. What was the lowest air temperature in the simulation? -10 degrees Celcius J. How did you maintain a constant body temperature at this time? Increased exercising, stopped sweating, added all clothing K. 8. Think and discuss: Other than the options available in the Human Homeostasis Gizmo, what other methods are used to maintain body temperature? Try to think of both voluntary and involuntary responses. Panting to release energy and reduce heat.

Advertising consumption

Advertising consumption Introduction: With the rapid development of technology, the way people advertise and consume has changed gradually. In the other words, technology is increasing the capacity and practices of consumption and providing more platforms for advertising. Some people argue that it might lead to weak social organisation and solidarity, however, the influence of technology on peoples daily life is inevitable. Take online shopping for example, it is magnificently affecting the traditional consumption habits. More and more consumers are getting used to purchasing online instead of high street shopping. This essay is going to observe how technology has expanded the scope of advertising and the spaces of consumption practices in terms of online shopping. Besides, critical evaluation will be carried out to verify the accuracy and effectiveness of the observation. Analysis: Holt D. (1995) pointed out that the act of consuming is a varied and effortful accomplishment underdetermined by the characteristics of the object. Any products can be typically consumed in a range of different ways by different consumers. Therefore, it is essential to analyse how online shopping is influencing the consumption practices of consumers. Consumption Practices: First of all, online shopping brings us a convenient, fast and time-saving consuming atmosphere, and this is considered to be the major concern of middle class who work eight hours in average, and they dont have much time to spend on shopping. Hence, they treat time like gold, and wish to buy everything they want as short as a few minutes. In traditional shopping pattern, consumers need to spend a large number of energy and time on selecting and comparing various goods in different high street stores. The information about the products often vary due to the misinterpretation of salesmen. Besides, there are always restricts of time and place. Take Newcastle city centre for example, most shops on Northumberland Street close before six oclock. People who work until six will not be able to do any shopping during the weekdays, and the people who live in suburbs where there is no shopping centre nearby will have to waste an hour or more on the way to city centre and back. Online shopping perfectly solves the problem. Shopping can be easily completed within a couple of clicks in anytime and anywhere as long as the customers have internet access. Itunes is a successful online software and platform that provides consumers a convenient way to buy their favourite music. Sometimes, people dont wan to buy the whole album. Instead, theyd like to listen to some specific tracks by different artists. Itune totally satisfy these consumers by offering download of every single track of various artists with a little amount of expenses, and it is really time-saving just a couple of clicks, then the track will be downloaded automatically and ready in a flash of time( depends on the speed of Internet service providers). Secondly, the advantage of online shopping on products price is obvious to obtain, and price is always the most important factor for consumers to consider. Online sales compared to traditional stores, it doesnt require any physical store. Besides, online sales are able to contact directly with upstream suppliers and ask them to send the products to customers when necessary. Hence, no self-storage facilities will be used to store goods so that the cost of logistics and storages can be minimised. In the other words, the total cost of online sales is much lower than the average cost of physical store sales. In addition, online bidding is getting more and more popular as consumers can get the products in an unbelievably low price from time to time. A typical example of online bidding is ebay. Therefore, the retail price online is relatively lower than traditional physical stores, which will be expected to attract more customers. Special promotion or sale will be another reason to shop online. For instance, there is 20% student discount occasionally throughout catalogues on the official website of Topshop/Topman when the customers make the purchase online, meanwhile there is only 10% discount in store for students, and this also reflects the advantage of online shopping on price. After all, no people are willing to pay more for something that is exactly the same. In addition, online shopping provides consumers more comfortable and pleasant shopping atmosphere. During the process of shopping, some consumers require the feelings of pleasure rather than the products themselves, and many of them have experienced various attitudes from different salesmen in physical stores. Those salesmen usually approach customers with smile when they step in the stores and recommend a number of products to the customers when browsing the shop, However, the smile on their faces will fade away with time as the customers dont show any interest on the products they recommend. Most consumers will not be pleased by the way the salesmen persuade them to make the purchase, instead, they want to shop in a Comfortable and pleasant mood. In contrast, those who have shopped online will find consumption via online shopping is a lot easier. They are always free to click on the products they are interested and able to compare different products as often as they want. Besides, they can make the purchase, save the products for later or leave the products without the interference from salesmen by simply clicking on the web pages. Take ASOS for example, customers can quickly find the clothes they want by narrowing down the search results. Besides, these clothes can be displayed in 360 degree, and can be even viewed by real models catwalk what can hardly be seen in physical stores. Furthermore, online shopping brings a customised products consuming platform for the customers who have special requirements. More and more products need to meet the consumers imagination to meet the needs of individual consumers with the development of society. The choices by consumers may no longer be practicalness of the products, but more needs to reflect the values of their own. How to make the products innovative and stimulate curiosity of consumer has become a crucial problem the product developer must consider. Many products sold in online stores can not be found in any physical shopping malls or stores. These unique products usually emphasis on trendy and interesting . They are customised to meet the requirements of every single customers. In online stores, costumers can find a range of special products which are beyond our imagination, from nails to laptops, from furnitures to clothes, every product involved in our daily life can be customised meet peoples needs. For instance, customers will be able to customise their laptop, mobile phone and even gaming consoles by altering their colours on a website called Colourware. There is a wide range of colours to choose and the front, trim or back of your digital devices can even be altered in different colours. Moreover, The prices of these luxury products in the traditional physical stores are relatively more expensive than online boutiques. Online shopping brings the opportunities to get famous brand products with a reasonable price for those label lovers who can not afford the price. As mentioned before, price is the most important factor that consumers should consider. For these people who need to purchase luxury products to show their status and prestige, they think certain products with famous brand will improve the quality of life, and reflects the social status at the same time. There is also another way to satisfy customers vanity, if they can afford these luxury products neither online nor in store : rent them. They dont need spend a lot on these famous labels as better solution is going to save them a great amount of money. In a website called Rent Luxury Bags ,customers can find most luxury bags theyve been dreaming of, and they can rent these bags in a reasonable price. Additionally, these bags can be rent from four week up to a year. Last but not least, all customers are able to put their personal belongings online and sell or trade them as second hand products. In the other word, everything can be commodity as long as the demand of these products exists. Take E-bay for example, millions of second hand products are updated everyday on this online trading platform. Sometimes, it is the only way to get the products when the brand new one is no longer in stock. Advertising: As more and more consumers are getting used to online shopping, advertising is also transforming from offline to online. A great number of online shopping websites are cooperating with social network websites,search engines and email service providers such as Facebook, Twitter, Google, Bing, Hotmail etc in order to maximise the online exposure. When searching a keyword on search engine, all the hyperlinks of relevant products will be listed on the first page of search results, and all the relevant websites who have paid advertising fees to the search engine will be popped up on the advertisement column. Similarly, a range of products with hyperlinks will be recommended on your profile page of Facebook or Twitter according to users search history. To put it in different words, advertisement of online shopping websites can be seen everywhere once you get online. The individual owners of small websites are mainly making money through the website advertising alliance. the form of web advertising alliance was invented by Amazon in 1996. The advertising mode of Amazon advertising alliance is CPS (cost per sell), which means the amount of advertising income will depend on the actual sale figures on the online shopping website. With the moderate acceptance and recognition of CPS advertising mode by consumers , online shopping advertising has gradually become the major advertising method, and the revenue of online shopping advertising is increasing in a magnificent speed . More and more sites have been dug to a online shopping advertising market in order to get a share of this new market. There have been a range of online shopping advertising-based mode to promote different sites. Since online shopping has a large number of users, these owners of small websites also gained sustained, reliable and stable income. Cash back websites are becoming popular among online shopping consumers. Once the users make successful purchases through the links provided by the cash back websites, the online shopping websites offer these cash back websites all or part of the sales commission in the form of cash or points to users. The main advantages of cash back websites in one word is cheaper, as they save more money for the consumers, and the maximum savings may be up to 30%. This is a better way for those consumers who make the purchases online regularly. More importantly, these cash back websites are promoting more than 3000 retailers toward consumers at the same time. The most successful example in UK is Quidco. It is obvious to notice the online retailers on the frontpage of Quidco, such as play.com ebay, orange and so on. As consumers browse Quidco to find the cash back deal for their favourite products, the products on other online retailers have also been browsed. In addition, price comparison websites are another essential way to promote online retailers. A number of relevant products will be picked from different online retailers and listed from lowest price to highest price for the consumers to choose once the keyword is typed in. Price Grabber can be taken as the representative of these websites, and any products from appliances to wines can be search and compared in order to find the cheapest products for customers. Simultaneously, the online retailers who sell cheaper products will be exposed to more customers. It is also a practical online shopping advertising mode that offers users an alternative shopping experience. Furthermore, professional online shopping navigation sites are born to promote various online retailers or physical shops and focus on a certain area such as books, restaurants or travels. These websites publish free of coupons, offers, discounts , promotions, free shipping, and other shopping information about some specific websites or shops regularly. They are capable of gathering a large number of online retailers and physical stores and reorganize them in different categories. The updated information about these retailers can be spreaded to potential customers. These potential customers can reach the product or service pages they are interested in by simply clicking the links the navigation sites provide, and it saves a lot of time for the consumers. These professional navigation sites are practical online shopping advertising mode, and they provide a simple, easy, clear way to shop online. For instance, My Voucher Codes provide a wide range of promotional codes, e-vouchers or discount codes , which will offer consumers a discount or money off the listed retail price of many goods, at a variety of different online UK retailers. Moreover, online retailers can be exposed via products review sites. This type of sites mainly focus on film, television, books or restaurants, and guide users to make a purchase through the comment on a particular commodity by other consumers. The interaction between customers on these sites are relatively strong, and it will provoke potential customers to buy the products online shopping customers via the feedbacks from other users in order to achieve the promotion. Students will be expected to be the largest group of potential users of this kind of site. Evaluation: April 2009, the European Commission in Brussels hosted the first summit of European consumers, the them of the meeting is the opportunities and challenges in digital age. A copy of Euros statistics on online shopping was released during the meeting. These data were from family, personal use of information and communication technology survey in twenty seven European countries. According to the statistics on Euro Online Shopping Industry Report(2009), about one-third of customers in European countries have the experience of making the purchase online in 2008, the most popular consumptions online are tourism and clothing . In 2008, the individual consumers between the ages of 16-74, about 32% of the purchase or order through the network are personal goods or services. In recent years, the proportion of individuals online shopping steady growth (in 2004 was 20% in 2006 to 26%, 30% in 2007.) Basically speaking, all EU member showed a growth in online shopping. The majority of the 27 European countries, the most frequent consumer groups in online shopping is 25-34 years (representing the number of age 47%), while in Malta, Slovenia, Slovakia and Bulgaria, age group of online shopping is 16-24 years old. In the 16-24 years old and 35-44 year-olds, online shopping is increasing moderately, the percentage is as high as 41% and 40%. In the 45-54 year-old ,55-64-year-old 65-74 years old, the online shopping rate gradually decreased, respectively, 31%, 20% and 9%. In 2008, the most products and services consumed online are travel and holiday products (14% of individual consumers have purchased or ordered such products in the past 12 months), followed by clothing and sporting goods (13%) Books and magazines (12%), household items or event tickets (both 11%), film and music products (9%), electronic products (8%). In Denmark, the United Kingdom, the Netherlands, Germany, Sweden and Finland, more than half of consumers conducted online shopping. 16-74 year-olds, over 59% of the Danish people have the experience of online shopping, meanwhile in UK is 57%, 56% in the Netherlands, Germany and were 53% in Sweden , 51% in Finland. Among European Union countries, travel clothing and sporting goods occupy the highest proportion in Finland, these two were 31% and 27%, the highest proportion in purchasing of books and magazines is in Luxembourg (29%), purchase rate of home supplies and the highest proportion of electronic products in Germany were 26% and 18%, the highest percentage of purchase event tickets is in Denmark (28%), purchase products, movies and the United Kingdom occupies the highest proportion of music purchase (24%). Based on the online shopping statistics in the UK for November 2009 and February 2010 quarter (Harris G, 2010), the top ten e-commerce sites for that quarter are: Amazon.co.uk, Argos, Play.com, Apple Computer, Amazon.com, Tesco, Marks Spencer, John Lewis, Next and Easyjet. Among these sites above, most of them have been massively exposed via a range of online shopping advertising. The more these online retailers promote, the more customers will be. Besides, the comments about their products on product review sites are mainly positive, and this will have the influence on potential customers decision making. For those companies who have physical stores like Tesco, Marks Spencer or John Lewis, online shops have increased their share in online shopping industry, and customers now can enjoy the products from them anywhere and anytime. Although these companies have been existing for years, a number of customers would still like to purchase their products in an alternative and convenient way. According to the analysis by Redfern A. (2007), the UK online advertising industry has spent over  £2,015.8 billion pounds for the full year of 2006, occupied approximately 11.4% share of the UK advertising industry. This indicates the growth of online shopping advertising is affecting advertising industry and motivate more companies to establish online shops and promote their products in an alternative way. Besides,  £30.2 billion pounds have been spent online during 2006, and 19.7 million people are used to shop online in the UK, spending shopping basket of  £652 each in the past couple of months in average. It is assumed that by the end of 2011, 32 million domestic consumers will start their first shopping online, and the value of commodities they purchase online will be around 52 billion pounds in 2011. Hence, the amount customers spend online will be expected to double in five years, and more people will be persuaded to make the purchase online by the regular consumers who have been doing online shopping for a long time. Conclusion: In conclusion, technology did expanded the scope of advertising and the spaces of consumption practices. It is changing peoples life in every possible way, and is challenging traditional advertising and consumption practices. The revolution of shopping from physical stores to online retailers is inevitably taking place, and choices for online shopping advertising is moderately increasing. It is expected that more consumers will start shopping online and dont need to spend great amount of time on searching for the products they are interested in the future. On the contrary, these products will be able to find the consumers via online shopping advertising.

A Strategy Proposal for Obstetric Emergencies

A Strategy Proposal for Obstetric Emergencies REPORT: A STRATEGY PROPOSAL FOR MANDATORY SKILLS AND DRILLS SESSIONS FOR OBSTETRIC EMERGENCIES 1  Executive Summary 1.1 This proposal was carried out following the need for drills as identified and recommended by the CEMACH report. 1.2 The situation was reviewed in the light of current directives regarding inter-professional collaboration. This report will express the necessity to involve all obstetric and neonatal staff, ensuring competency and continuous professional development. The report has identified mechanisms suggested for the introduction of obstetric drills in such a way that they are viewed by the potential participants as a non-threatening mechanism that is highlighting good areas of practice and areas for improvement. The process will stand jointly with a programme of targeted education to address areas of weakness. The process of drills and their feedback will be monitored and refinements made. This system of risk management will feed into the process areas of concern suitable for drill evaluation. 2.  Rationale for Choice of Topic Maternity care has been identified as an area for improvement (Department of Health 2000 An Organisation with a Memory). This topic of drills was chosen because there are clear calls for its use by a number of bodies (these include CEMACH, 1999, the Royal College of Obstetricians and Gynaecologists’ â€Å"Towards Safer Childbirth† document and CNST) and it well illustrates the importance of multidisciplinary team working. These drills are a requirement of CNST level 2 which confers a 20% reduction in insurance premiums on trusts. Drills have been of proven benefit in improving performance in eclampsia simulations (Thompson, 2004). It is likely that drills in other areas of obstetrics will also lead to improved performance (Thompson, 2004). The midwifery statutory body, the Midwifery Committee of the Nursing and Midwifery Council, and formerly the UKCC are concerned with the regular updating of skills requiring at least five days of training every three years. Humanistic approach The very nature of improving patient care for its own sake should be sufficient impetus to create an environment receptive to this change. The proposal is; The introduction of mandatory skills and drills sessions for obstetric emergencies: WHY: To involve all staff and ensure competency and continuous professional development. To identify staff who need more training e.g. study days. WHO: Midwives and other clinical staff, to encourage professional development and capability to deal with emergency situations. WHAT: Shoulder dystocia Antepartum and post partum haemorrhage Eclampsia Undiagnosed breech presentation Neonatal and Maternal resuscitation Placental abruption CNST actually recommends the following drills annually; Cord Prolapse Vaginal Breech delivery Shoulder Dystocia Antepartum Haemorrhage / Severe postpartum Haemorrhage HOW: Monthly skills and drills Change skill monthly Each drill twice a year Each midwife to attend a minimum of one of each skill per year 3.  Critical Discussion Background: The drills will be a part of evidence-based training through practical skills, on emergency situations occurring in the antepartum, intrapartum and postpartum period to prevent maternal and neonatal mortality and morbidity (CEMACH). The latest report of the Confidential Enquiry into Maternal Deaths sates that â€Å"emergency drills for maternal resuscitation should be regularly practised in clinical areas in all maternity units.† The Clinical Negligence Scheme for Trusts (CEMACH) has Maternity Clinical Risk Management Standards. CNST (level 2, April, 2005) Criterion 5.2.1 states; â€Å"There is a system in place to ensure that all relevant staff participate in  an annual skills drill.† The CNST documentation advises that; â€Å"Collaborative, multidisciplinary practice sessions or â€Å"drills†, for dealing with emergency situations, allow for all members of staff, especially new and junior staff, to know and understand their specific roles and  responsibilities in an emergency.† The CNST also states; â€Å"Critical incident analysis is an effective educational and management  tool, and its use should be incorporated into the philosophy and daily  management of Labour Wards.† For CNST satisfaction in this criterion there must be verification records of all those who attend each drill. The rills should be linked to a training programme. There should be at least 75% attendance and ideally 100% attendance. Critical incidents in obstetrics are uncommon. Whilst the risk management already in place may highlight weaknesses in provision of care and remedial measures may subsequently be taken such as further training it is advantageous to simulate these uncommon but acutely life-threatening situations in order to feed the results into the risk management process. Inter-Professional Team: It is especially important that the drills involve the multidisciplinary team. The following members will be regularly involved; Midwives Maternity assistants Obstetricians of all grades Anaesthetists Operating department assistants Porters Neonatal paediatricians and nurses Students It is important that all the people involved in an actual emergency are considered when setting up a drill. In some scenarios the haematology team may be involved following consultation beforehand. The more realistic the drill the more valuable it will prove. Strategy The proposal consists of a number of aspects (Roberts, 1998) such as assembling a project team, planning the drills, implementation, evaluation, modification then further implementation of the drills, further evaluation and so on. With regard to strategy introducing drills does not fit so well into there being an agreed process in advance with the likely participants in the drill. This will make the drill less realistic and, especially if the subject matter is known in advance, it will enable participants to prepare. A fine balance will be sought between gaining the support of the individuals affected via effective interpersonal sills and leadership to enable an atmosphere of trust. This approach is of proven benefit (Kassean, 2005). This will involve informing the clinicians that drills will take place and the reasons why and that they should enable improvement in practice and team working with emphasis on this being in a non-threatening manner. During initial drills the performance will depend on the abilities, clinical and team working of all the clinicians attending and will also depend on the drill itself. There are two things to evaluate; staff performance and the drill itself. The drill can be modified. The weak areas in the performance of staff can be evaluated and training issues made good. On repetition of the drills subsequent staff performance will reflect and can be used as a measure of the success or otherwise of the implementation of the drills. Discussion: It will be important to pay particular attention to discussion and accurate planning of the drills. Meetings will be set up involving management and including the Professional Development Officer, Risk Management Officer, Head of Midwifery and Clinical Liaison Officer. Although it is proposed to cover the above lists the needs and timing and degree of repetition of specific drills will be determined by incident reports. The risk management process will feed into the drill planning. The teaching elements will be modified in timing, content and repetition according to specific performance in the drills. Individual training can then be addressed where needed and appropriate and more general sessions also provided with the relevant attendance facilitated. The objective, which will be made transparent, is to maximise the combined motivation and effort of all those likely to be involved in the change. Resources needed: There are some resource implications although these are fairly minimal compared to the likely gains. Staff time is involved in setting up the drills. Rooms need to be available. However clinical rooms will be used for instance (but not confined to) the delivery suite when it is quiet. Standard equipment will be used and this will incur costs. It may be necessary to purchase models or these may already be available on the unit. Some handouts may be necessary and documentation will need to be kept of attendance registers and the progress and evaluation of the drills. Management of change There are many change theories. Particularly illustrative of the inertia to change is a major component of Lewin’s (1951) theory of change. Here people are â€Å"frozen† in a particular manner of doing things. There are many reasons for this rigid position. Whilst some of the reasons relate to external factors the crucial resistance to change is at the level of the individual. In order for the individual to change, their way of thinking about the factor needs to be addressed. Too much pressure however can make an individual more resistant to change (Broome, 1998). Too many stressors will decrease the level of performance (Broome, 1998). An example of a successful change implementation emphasised the importance of communication at this stage in the change process (Kassean, 2005). Once the individual accepts the reasons for the change rather than just that change is necessary they can make the change, then further freezing in the new position effects the change. Ethical and legal considerations Midwives must be accountable for the actions and they have a duty of care to be up to date with their training. There are fitness to practice issues inherent here. Dimond (2006) describes the outcomes of some recent legal cases concerning interdisciplinary communication and management of obstetric emergencies. Evidence of team working and adherence to appropriate guidelines will help in the defence of such problems. The process of drills and further training and repeat drills will help to create a learning culture (Garcarz, 2003). Burke (2003) compares their own study of the effectiveness and the subsequent changes in practice following drills to large awards where delivery was less timely than in their drills. Evaluation Feedback will be obtained in a variety of formats including questionnaires and in reflective practice interviews. This will enable qualitative data to be obtained and analysed. Quantitative data will be obtained and statistically analysed. This evidence will be used to evaluate just how effective the drills and the associated training are in improving clinical practice and team working in the simulation environment. Informal feedback will be acquired from discussion in team meetings of those involved in the drills as trainers and trainees. Such feedback will be helpful in assessing problems not identified elsewhere and will also be illustrative of the real barriers to change and how these might be addressed. 4.  Conclusion The introduction of obstetric drills is mandatory for CNST level 2 and is also recommended practice from a number of other bodies. There is evidence in the literature that such drills can be introduced in a manner which is accepted by participants and which is effective in the subsequent improvement of performance criteria. 5.  References Broome A 1998 Managing Change 2nd Edition. Basingstoke, Macmillan Burke C 2003 Scenario training: how we do it and the lessons we have learned. Clinical risk 9 103-6 CEMACH [WWW] http://www.cemach.org.uk/publications/WMD2000_2002/wmd-intro.htm accessed 23 April 2006-04-23 Clinical Negligence Scheme for Trusts Maternity Clinical Risk Management Standards April 2005 http://www.nhsla.com/NR/rdonlyres/EE1F7C66-A172-4F0C-8A36-7FCCD31A52A0/0/CNSTMaternityStandardsApril2005final.pdf accessed on 23 April 2006 Clinical Negligence Scheme for Trusts CNST [WWW] Confidential Enquiry into Maternal Deaths in the United Kingdom 1999 Why mothers die. London: Royal College of Obstetricians and Gynaecologists Department of Health 2000 An organisation with a memory. Report of an expert group on learning from adverse events in the NHS, chaired by the Chief Medical Officer. London: Stationery Office Dimond B 2006 Legal Aspects of Midwifery, 3rd edition. Butterworth-Heinneman, UK Garcarz W Chambers R Ellis S 2003 Make your healthcare organisation a learning organisation. Radcliffe. Oxford Kassean HK Jagoo ZB 2005 Managing change in the nursing handover from traditional to bedside handover – a case study from Mauritius BMC Nursing 2005, 4:1 1472-6955 Lewin K 1951 Field Theory in Social Science. New York: Harper and Row Roberts K Ludvigsen C Project management for health care professionals Butterworth Heineman Oxford Royal College of Obstetricians and Gynaecologists 1999 Towards safer childbirth. London; RCOG Thompson S Neal S Clark V 2004 Clinical risk management in obstetrics: eclampsia drills BMJ328:269-271

Mark Twains The Adventures of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

The Adventures of Huckleberry Finn      Ã‚  Ã‚  Ã‚   In the novel, The Adventures of Huckleberry Finn, Huck Finn was the main character. The story was told through his eyes, and most of the events that took place happened around him.   But some of these events would not have happened without other main characters as well, like Jim, Tom Sawyer, the King, or the Duke.   Ã‚  Ã‚  Ã‚   Huck’s personality at the start of the novel had changed gradually throughout the novel and until the end.   At first, Miss Watson tried to make him pray for things but Huck did not believe in praying because it brought him bad luck.   Later in the novel, Huck tries to pray for forgiveness and wants to erase his sin for stealing a nigger.   After he prays, he feels he can pray openly now and will not sin anymore (CH. 31).   Huck was also superstitious and believed that everything that went wrong was because of certain things he did, like the snake in Jim’s blanket.   And everything was blamed on the bad luck Huck and Jim had.   Huck also became kind, especially after the quarrel with his father, pap.   He learned that in order to get along with people (like the king and duke), you have to let them have their way, and Huck did.    Jim, at first, was looked upon as just an ordinary nigger.   But Huck and Tom soon realized that he was very smart and had helped Huck through most of his adventures.   But as a nigger, Jim was looked up to as a hero to other niggers.   For instance, Huck tells the reader when niggers from all over the country came to see Jim and hear of his heroic stories and every nigger wanted to be like Jim.   Jim was also very superstitious, especially in chapter eight when Jim talks about all of his superstitions, like counting the things for dinner and telling the bees that their owner had just died.   All of this supposedly brought bad luck.   Ã‚   Tom Sawyer was also a very influential character to the story.   He was the one who came up with all the solutions for things, which eventually made more of a disaster.   But that is because he followed stories too much.   For instance, in chapter 35, Jim is captured and Tom tries the most original and hardest way to get him out, thus creating more of a catastrophe.

Mending the Relationship of Two Brothers in James Baldwins Sonnys Blu

Mending the Relationship of Two Brothers in James Baldwin's Sonny's Blues According to Liukkonen, James Baldwin is well known for his "novels on sexual and personal identity, and sharp essays on civil-rights struggle in the United States." "Sonny's Blues" is no exception to this. The story takes place in Harlem, New York in the 1950's and tells of the relationship between two brothers. The older brother, who is the narrator and a participant in the novel, remains unnamed throughout the story. The novel is about the struggles, failures and successes of these two African American brothers growing up in the intercity as a minority. The encounters that the narrator and his brother, Sonny, have throughout the story exemplify Baldwin's theme of personal accountability and ethical criticism. The older brother, the narrator, finds himself struggling at the beginning of the story. While riding the subway, he reads in the paper that Sonny has been arrested for possession of drugs. During his day of teaching, he reflects on prior years with Sonny and their past adventures as young boys. He remembers Sonny's "wonderfully direct brown eyes, and great gentleness and privacy." The narrator sees his brother as a good boy, not "hard or evil or disrespectful." He wonders how many of his algebra students are similar to Sonny in appearance and personality along with his drug habits. This comparison allows the older brother to conclude that Sonny was probably not arrested on his initial use of drugs. It also allows the narrator is see that Sonny may be like most of the other young boys in Harlem. As the narrator makes his way to the courtyard heading home from school, a "friend" of Sonny's, another drug-user, approaches him. The narrator ... ...the narrator and all people a way of finding meaning in their pains and joys. The two brothers again can live in brotherhood and harmony. Works Cited Finnessy, Patrick. James Baldwin. 2004. Biographies. University of Illinois at Chicago: Office of Gay, Lesbian, Bisexual, Transgender, and Heterosexual Concerns (OGLBTC). 26 Apr 2004. James Baldwin. 2004. American Masters. PBS. 23 Apr 2004. Liukkonen, Petri. James (Arthur) Baldwin Books and Authors. 2002. Amazon.com. 20 April 2004. Magill, Frank N. ed. Masterplots II: Short Story Series. Vol 5 Pru-Ter. California: Salem Press, Inc. 1986. Sipiora, Phillip. Reading and Writing about Literature. Upper Saddle River: Prentice Hall, 2002. Wilson, Kathleen, ed. Short Stories for Students: Presenting Analysis, Context and Criticism on Commonly Studied Short Stories. Vol 2. Michigan: Gale Research, 1997.

Cloning Essay -- essays research papers fc

Shortly after the announcement that British scientists had successfully cloned a sheep, Dolly, cloning humans has recently become a possibility that seems much more feasible in today's society. The word clone has been applied to cells as well as to organisms, so that a group of cells stemming from a single cell is also called a clone. Usually the members of a clone are identical in their inherited characteristics that is, in their genes except for any differences caused by mutation. Identical twins, for example, who originate by the division of a single fertilized egg, are members of a clone; whereas nonidentical twins, who derive from two separate fertilized eggs, are not clones. (Microsoft ® Encarta ® 97 Encyclopedia). There are two known ways that we can clone humans. The first way involves splitting an embryo into several halves and creating many new individuals from that embryo. The second method of cloning a human involves taking cells from an already existing human being a nd cloning them, in turn creating other individuals that are identical to that particular person. With these two methods at our desposal, we must ask ourselves two very important questions: Should we do this, and Can we? There is no doubt that many problems involving the technological and ethical sides of this issue will arise and will be virtually impossible to avoid, but the overall idea of cloning humans is one that we should accept as a possible reality for the future. Cloning humans is an idea that has always been thought of as something that could be found in science fiction novels, but never as a concept that society could actually experience. Today's technological speed has brought us to the piont to where almost anything is possible. Sarah B. Tegen, '97 MIT Biology Undergraduate President states, "I think the cloning of an entire mammal has shown me exactly how fast biology is moving ahead, I had no idea we were so close to this kind of accomplishment." Based on t he current science , though, most of these dreams and fears are premature, say some MIT biologists. Many biologist claim that true human cloning is something still far in the future. This raises ethical questions now as towhether or not human cloning should even be attempted. (http://www.usnews.com/usnews/issue/). There are many problems with cloning humans. One method of human cloning is splitting embryos... ...ill this experiment be used to create a new race of human clones? I personally think that human cloning to any extent will be at least problematic. I think nature will put up a good fight against mans feable intrusion into the creation business. As I have mentioned before in the movie The Boys from Brazil, man can only screw-up any attempt at creation. Just ask Dr. Frankenstein. Who knows what kind of mutations cloning would breed. Biologically would a clone evolve faster, slower? Would it affectively wipe out gene diversity making humans susectable to disease? Could a common cold be the new plauge? These are questions I hope we will never have to answer. Bibliography Works Cited "Clone," Microsoft ® Encarta ® 97 Encyclopedia.  © 1993-1996 Microsoft Corporation. All rights reserved. Macklin, Ruth. "Human cloning? Don't just say no" U.S. News and World Report. 3 March 1997 (4-26-98) Martin, Robert. "Creating a Soul by Cloning?" Applied Christian ity. 1998 (http://www.user.shentel.net/ramartin/applied/cloning.htm) (4-26-98) ROSS, SONYA "President ruling out federal research on human cloning" U.S. News and World Report. 3 March 1997 (4-27-98) Cloning Essay -- essays research papers fc Shortly after the announcement that British scientists had successfully cloned a sheep, Dolly, cloning humans has recently become a possibility that seems much more feasible in today's society. The word clone has been applied to cells as well as to organisms, so that a group of cells stemming from a single cell is also called a clone. Usually the members of a clone are identical in their inherited characteristics that is, in their genes except for any differences caused by mutation. Identical twins, for example, who originate by the division of a single fertilized egg, are members of a clone; whereas nonidentical twins, who derive from two separate fertilized eggs, are not clones. (Microsoft ® Encarta ® 97 Encyclopedia). There are two known ways that we can clone humans. The first way involves splitting an embryo into several halves and creating many new individuals from that embryo. The second method of cloning a human involves taking cells from an already existing human being a nd cloning them, in turn creating other individuals that are identical to that particular person. With these two methods at our desposal, we must ask ourselves two very important questions: Should we do this, and Can we? There is no doubt that many problems involving the technological and ethical sides of this issue will arise and will be virtually impossible to avoid, but the overall idea of cloning humans is one that we should accept as a possible reality for the future. Cloning humans is an idea that has always been thought of as something that could be found in science fiction novels, but never as a concept that society could actually experience. Today's technological speed has brought us to the piont to where almost anything is possible. Sarah B. Tegen, '97 MIT Biology Undergraduate President states, "I think the cloning of an entire mammal has shown me exactly how fast biology is moving ahead, I had no idea we were so close to this kind of accomplishment." Based on t he current science , though, most of these dreams and fears are premature, say some MIT biologists. Many biologist claim that true human cloning is something still far in the future. This raises ethical questions now as towhether or not human cloning should even be attempted. (http://www.usnews.com/usnews/issue/). There are many problems with cloning humans. One method of human cloning is splitting embryos... ...ill this experiment be used to create a new race of human clones? I personally think that human cloning to any extent will be at least problematic. I think nature will put up a good fight against mans feable intrusion into the creation business. As I have mentioned before in the movie The Boys from Brazil, man can only screw-up any attempt at creation. Just ask Dr. Frankenstein. Who knows what kind of mutations cloning would breed. Biologically would a clone evolve faster, slower? Would it affectively wipe out gene diversity making humans susectable to disease? Could a common cold be the new plauge? These are questions I hope we will never have to answer. Bibliography Works Cited "Clone," Microsoft ® Encarta ® 97 Encyclopedia.  © 1993-1996 Microsoft Corporation. All rights reserved. Macklin, Ruth. "Human cloning? Don't just say no" U.S. News and World Report. 3 March 1997 (4-26-98) Martin, Robert. "Creating a Soul by Cloning?" Applied Christian ity. 1998 (http://www.user.shentel.net/ramartin/applied/cloning.htm) (4-26-98) ROSS, SONYA "President ruling out federal research on human cloning" U.S. News and World Report. 3 March 1997 (4-27-98)

Biopure Corporation

DATE:March 16, 2013 TO:Carl Rausch President and CEO of Biopure Corporation FROM:Hoang, Ann and Mishra, Ravi RE:Whether and When to Launch Oxyglobin Biopure needs to determine the best course of action to launch two new products, Oxyglobin a blood substitute for the veterinary market and Hemopure a blood substitute for the human market. Oxyglobin has been approved for commercial use and is ready for launch while Hemopure is expected to be FDA approved within two years. Biopure needs to decide whether and when to launch Oxyglobin.If decided to launch, the ability to price Oxyglobin appropriately is critical to minimize the impact of prospective launch for Hemopure. We believe Oxyglobin should be launched immediately because of realized potentials and benefits. The potentials are: to create a brand image for blood substitutes, to create a competitive advantage by first launch, to have the benefit of â€Å"go to market† with production, sales and distribution, and to create reven ues to launch Hemopure. The potential revenues earned from Oxyglobin could be used toward building another facility for manufacturing of Hemopure.The possible obstacles Biopure might encounter with Oxyglobin are: veterinarians may not recommend and/or perform blood transfusions, the ability to produce Oxyglobin when Hemopure is launched, and Biopure has little or no experience with launching of high R&D profile products. Oxyglobin can be launched successfully because it is FDA approved and will be first in the market as animal blood substitute. As indicated on the survey, veterinarians may not recommend the use of it because it is an expensive product; however, pet owners showed interest and preferred to be informed of alternative treatments for their pets.Therefore, Oxyglobin should be launched with a starting price of $200 per unit. Biopure should use in-house sales force to distribute Oxyglobin to save approximately 30% of the fees charged by the third party distributors. By laun ching Oxyglobin, Biopure will create revenues to continue with research and development for Hemopure. When Hemopure is launched, the marketing and distribution issues encountered during Oxyglobin launch can be avoided. Based on the SWOT analysis shown (Table 1: SWOT Analysis for Oxyglobin), we believe Biopure should start selling Oxyglobin immediately.To address Ted Jacobs’ argument regarding the size of the veterinary market and the price sensitivity, which may impact Hemopure’s price when launched; we believe that because of the physical characteristics of these two products (Oxyglobin is targeting veterinary market and Hemopure targeting human market), pricing would not be a major concern for the following reasons. Launching of Oxyglobin will create a competitive advantage because Oxyglobin is unique, first of its kind, first to market, and with no competition. Oxyglobin will achieve prominence as a breakthrough discovery product of the century.It would take the com petitors between 2 to 5 years for a new product to get approved and ready for market. Oxyglobin will proliferation Biopure’s reputation, credibility and have a greater impact on an IPO when the company decides to go public. Oxyglobin will generate revenues to boost Biopure development efforts ahead of its competitors in obtaining FDA approval for launching of Hemopure. Biopure will have a better knowledge and understanding of market strategies based on lessons learned from launching of Oxyglobin.In two years, Biopure would also have established a robust distribution network in time for launching of Hemopure. Launching of Oxyglobin will also minimize Biopure overall potential risks; if Oxyglobin fails, then the lessons learned would help to alter strategic decisions for launching of Hemopure (see Table 2: SWOT Analysis for Hemopure). Based on our analysis, we recommend that launching of Oxyglobin at this point instead of waiting for two years or more to launch Oxyglobin with H emopure represents the best solution to the primary concern facing Biopure at this time.If launched together, Biopure may be able to sell at a high price, and make more profit with per unit cost for both products. The overall profit would be minimal because there would not be as many units of each product to sell since Biopure has to share the same facility to manufacture Oxyglobin and Hemopure. Biopure would also lose out on the potential revenues it will generate to increase production capacity for Hemopure. There would be zero profit for two years which will not bode well with the stockholders. Exhibits STRENGTHS |WEAKNESS | | | | |FDA approval for commercial use as blood substitutes for the |Undesirable side effect such as discoloration of urine and | |veterinary market |gastrointestinal problems | |Competitive advantage, first company to receive approval for blood |Single manufacturing facility for Oxyglobin and Hemopure. |substitute of any type |Small veterinary market for Ox yglobin | |No competition for Oxyglobin |Price sensitivity within the veterinary market | |Possible brand image for â€Å"blood substitute† |No established network of distributors | |Sufficient source material e. . blood of cattle to support the full |Annual capacity of 300,000 units | |production capacity | | |Raw materials cost is $1. 0 per unit | | |OPPORTUNITIES |THREATS | | | | |Establish brand image/position for â€Å"blood substitute† products |Lower the market price for Oxyglobin may result inability to recoup | |Success of Oxyglobin will bring opportunity for Hemopure |development costs | | |Negative impact on the ability to appropriately price Hemopure | | |Competitors to enter the veterinary market with their own product | |Table 1: SWOT Analysis for Oxyglobin | |STRENGTHS |WEAKNESS | | | |Stored at room temperature |Single manufacturing facility for Oxyglobin and Hemopure. | |Disease free |Annual capacity of 150,000 units | |Longer shelf life for up to 2 years |Universal blood substitute | |Immediately 100% efficient at transporting oxygen |Short half-life | |Purity, efficacy and convenience |Potential of higher toxicity | |Raw materials cost is $1. 0 per unit | | |OPPORTUNITIES |THREATS | | | | |Experience in marketing of Oxyglobin |FDA rejects Hemopure | |Advantage for brand image for â€Å"blood substitutes† from Oxyglobin |Competition from Baxter’s HemAssist and Northfield’s PolyHeme | |Increase in demand for blood substitute is expected to increase with | | |the aging population | | |Table 2: SWOT Analysis for Hemopure |