4 Things That Surprised me About Self-Publishing an Academic Book

4 Things That Surprised me About Self-Publishing an Academic Book 4 Things That Surprised me About Self-Publishing an Academic Book Joshua Gans is a Professor of Strategic Management  at the University of Toronto. He has been published  in the American Economic Review, Journal of Political Economy, RAND Journal of Economics, Journal of Economic Perspectives, and more. In this article, he talks about his recent book,  Scholarly Publishing and its Discontents, which looks at the market power of journal publishers. The critical nature of this  subject led him to explore  self-publishing for the first time - an experience which surprised him in more ways than one."This is the 21st Century. Please download the free PDF of this book at joshuagans.com and use the search function. Trust me, it will be easier."And that was that!Self-publishing has offered me unparalleled freedom, and allowed me to disseminate my work as never before. That being said, my sales are not as high as I have achieved before with traditional publishing. Then again, I haven’t commenced any marketing initiatives other than handing out copies and have broken a few â€Å"rules† - like designing my own book cover. But that’s part of the beauty of self-publishing, doing things your way. This time around I’m going to work at my leisure, update the book with new editions when I want, and do things by one set of rules: my own.Scholarly Publishing and its Discontents  is available in  paperback from Amazon!Head to Joshua's website for more.Joshua published his recent book  because he had an idea he wanted to get out there - not necessarily because he was looking to build a fan base of readers. Can you relate? Leave any thoughts, experiences, or any questions for  Joshua in the comments below.